The 2007 Report on Thai Foods: World Market Segmentation by City

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a borderless world, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "Thai foods" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

UPPER WEST SIDE

TRIBECA

Your biggest dilemma when dining at this ultra-hip, chic venue (complete with stone water wall) is whether to stick with the sushi or delve into the creative Pan-Asian entrees. There are enough unusual and delicious choices in the selection of special rolls to keep a sushi-lover coming back time and again to try them all, and if you're in the mood for something hot, try the a selection from the Traditional Japanese Stone Grill. Whatever your mood, the Amberoffer can only make it better!

Le Perigord

Trattoria Dopo Teatro

How could the food not be fresh when the owners of the restaurant own their own seafood company, providing product to some of the best known chefs in New York? The critics all agree that the sweetest, most flavorful fish and shellfish are featured via interesting and appealing preparations, making for a truly memorable dining experience, set against the backdrop of a beautiful, beach- and sea-inspired dining room. With this great offer,take $10 off the check for lunch or $20 off the dinner check.

MIDTOWN WEST

Puttanesca

One83

Mantra 986

This lovingly restored, grand 1920s venue features delicious French-American cuisine under the newly reopened turn-of-the-century skylight. Don't even consider a visit to the West Village without sampling some of chef/owner Stephen Lyle's famous Bistro fare, especially the quail egg-topped leek, potato, fennel and celery root soup, the acclaimed oyster pan roast with chipotle chili, cilantro and creme fraiche, or, of course, the must-have steak frites or mussels.

MarkJoseph Steakhouse

UPPER EAST SIDE

What could be more fitting for the Theater District than this acclaimed Italian venue, which features a fireplace, a cozy large bar and brick walls adorned with stills from the classic movie "Roman Holiday" and photographs of Italian celebrities? Add to the mix a winning combination of Italian cuisine and an extensive Italian wine list, and top it off with the great value of this cool offer.

For more than 40 years, Le Perigord owner Georges Briguet has been providing classic French food with contemporary accents in an elegant setting. The New York Times describes it as a "French restaurant the way French restaurants used to be." Make new memories at this quintessential New York showplace with this offer.

WESTVILLAGE

Year in Review 2007 - The Top Dining Deals in Manhattan

Luzia's Restaurant & Tapas Bar

This hot special offer has become one of the most popular dining deals in NYC. Enjoy a new interpretation of steakhouse classics, including, according to WCBS Radio's Bob Lape, "the best rib-eye in New York," or savor AJ's signature Porterhouse for two.

MIDTOWN EAST

Fresh

From New York City, I wish you all a happy, healthy New Year.

Extraordinary northern Italian cuisine served in a beautiful indoor dining room or on the outdoor garden terrace makes this 1st Avenue neighborhood gem a spot not to be missed. For what New York Magazine called "well executed Ligurian food," check out the One83 special offer, available every Sunday, Monday and Tuesday evening.

Delmonico's Restaurant

Amber

Scarlatto

This theater district favorite combines extraordinary Italian cuisine, exquisite dcor with different themes for each of its many rooms and affordable prices. Home to one of the most beautiful interior gardens in New York City, Trattoria Dopo Teatro's 15% off offer has been a huge hit.

As we gear up for the last holiday 2007 hurrah, I have one more task to perform before we embrace the New Year: a quick look back. Here are my top dining offers of 2007, two from each of some of Manhattan's favorite neighborhoods. If you've missed any offers this year, take heart, for 2008 is already shaping up to be a year filled with, of course, hot deals from the hottest restaurants in New York City!

This popular Tribeca hot spot boasts a sleek, airy dining room adorned with furniture flown in directly from Argentina, as well as authentic Argentinean cuisine, featuring dishes from every region of Argentina. To make your experience even more exciting, don't miss the extensive Argentinean wine list with a wonderful selection of Malbecs.Take 20% off your entire check Sun. - Wed.; 15% off Thurs. - Sat.

A.J. Maxwell's Steakhouse

The upper west side is in love with this cozy Portuguese gem. The menu of Portuguese comfort food is perfect for a leisurely weekend brunch, weekday lunch and dinner, which is accompanied on Wednesdays by a hot Flamenco band. It's no wonder Luzia's is one of the favorite offers of 2007.

Arte Caf

A welcome newcomer to the area, this hip bi-level lounge/restaurant is fast becoming a midtown favorite. Happily, the funky vibe is not the only crowd-pleaser; early reports include raves about the Asian-influenced dishes (check out Mantra's Signature dish: Lobster Guacamole and Wasabi Fries). For great ambiance, exciting food and a variety of signature cocktails, visit Mantra 986 and save 15% off your check.

Rated A+ on J. Walman's Restaurant Report Card, this sprawling Upper West Side favorite makes the grade for anything from a romantic dinner for two to a fabulous feast for 200. Behind the palazzo-style entrance are several separate dining areas with larger-than-life murals, a marble-topped bar and a fireplace to set the mood and warm you on a cold night. The homemade pastas, Mediterranean fish dishes and meat entrees are given an upscale flavor at affordable prices, made even more so when you take advantage of this popularspecial offer.

Inviting you in for "an endless adventure in taste," Antica Venezia is fast becoming a West Village favorite, as much for the cozy ambience as for the "heritage recipes" of Venice. Exposed brick, a fireplace, candlelight, and sunset views of the Hudson provide the romantic backdrop to what Zagatcalls an "off the beaten track charmer." Take advantage of therestaurant offer and you'll swear you hear the Gondolieres singing!

FINANCIAL DISTRICT

Receiving consistently high marks from Zagat (24 for food!), this downtown steakhouse has a multitude of rave reviews to its credit, including the one by Bob Lape of Crain's New York Business, who lauded MarkJoseph's "superb steaks, appealing setting and confident, engaging service." The mostly-steak menu features several cuts, including Porterhouse, Filet Mignon, and Bone-in Ribsteak, as well as Salmon, Chilean Sea Bass and Twin Lobster Tails. Every Friday evening, take 15% off your check (parties of two or more) in the dining room.

Antica Venezia

THEATER DISTRICT

Village

Industria Argentina

One of the hottest offers of the past two years comes from the famousDelmonico's Restaurant, which is credited with being "the first restaurant in America". First opened in 1837, this quintessential Financial District mainstay certainly has stood the test of time. Anyone who appreciates great steaks must try the Classic Delmonico's Steak: a succulent, carefully prepared twenty ounce boneless Rib-eye. With this offer, take 20% off your check (Mon., Fri., Sat.) and 15% off (Tues. - Thurs.).